Every Tuesday, I send you a quick tip on writing, communication, and how to get important projects done.

Each tip is 200 words or less.

Whether you’re an author, speaker, entrepreneur, podcaster, salesperson, educator, or anyone else, I hope these tips make a difference in your week.

Quick Tip

As human beings, we tend to wait until the last second before taking action. 

So, if you run a business, how can you inspire people to act now rather than delaying until later?

The key is to show why the rewards of acting now are greater than the rewards of waiting.

To build a sense of urgency, here are several approaches you can take. 

Offer an excellent price for a short time.

 

"This package is 50% off for 24 hours only. Starting now."

Express that your offer is almost gone.

 

"This retreat is almost sold out! Two bedrooms left."

Emphasize the emotional benefits of acting now.

 

"Imagine how good it will feel to get this done ahead of schedule rather than scrambling at the last minute."

Provide a deadline.

 

"This program begins December 1st. Today is the last day to sign up."

Remind folks about the results they'll get if they choose to act now.

 

"You can have a calm, organized home that feels like a sanctuary as little as 10 days from now. Book one of my last remaining spots of the year. Let's schedule your decluttering session right now."

Think about the next piece you’re writing, or the next conversation you're having with a potential client.

How could you build urgency—in a respectful, caring way—and inspire them to make a decision right now?

xo.

-Alex