Every Tuesday, I send you a quick tip on writing and communication.

Each tip is 200 words or less.

Whether you’re an author, speaker, entrepreneur, podcaster, educator, salesperson, or anyone else, I hope these tips make a difference in your week.

Quick Tip

Got an offer you want to sell? 

Want to inspire people to say "Yes!"?

Write a description of your product, service, program, or whatever you intend to sell. 

But before you announce your offer to the world, use my CLEAR framework to evaluate your description and make it stronger. 

Use CLEAR to determine, "Is anything missing?" "Am I hitting the right notes?" "Is this ready to share?"

C - Call to Action 

 

Did you remember to include a call to action? 

 

Your CTA might be "apply now," "book a call," "request a quote," "make a deposit," "sign up before midnight," or something else.

 

L - Less is More

 

Is there anything you can remove to make your description shorter and simpler? 

 

Challenge yourself to make your draft 50% shorter. Chop it in half. Say less to sell more. 

 

E - Empathy

 

Who is your ideal client or customer? 

 

What is this person thinking and feeling?

 

If you were in this person's shoes, what would inspire you to purchase—or not purchase? 

 

A - Accuracy
 

Is your writing 100% accurate? 

 

Double-check to make sure everything is correct: date, time, address, price, link, etc.

 

R - Results
 

Are you stating the results that your offer provides?

 

Share results using testimonials, before and after photos, or statistics: "90% of our clients achieve X within 3 months."

Think of CLEAR as your "Before I share this with the world..." checklist.

It will help you spot things that need to be fixed ("Oops, I forgot to include a call to action!" "Whoops, I didn't mention the results that my client can expect.") and make your writing stronger.

You can write like professional copywriter—even if you aren’t one!

xo.

-Alex