Every Tuesday, I send you a quick tip on writing, communication, and how to get important projects done.

Each tip is 200 words or less. (Okay, today's tip is technically 207 if you're a real stickler for details.)

Whether you’re an author, speaker, entrepreneur, podcaster, salesperson, educator, or anyone else, I hope these tips make a difference in your week.

Quick Tip

When considering a purchase, people want to know, “What do I get for my money?"

 

Show clear results and you’ll get more sales. 

 

Not sure how to do this?

 

Here are seven ways you can express results. 

 

Mention a Specific Change

 

• I asked my clients, “What's one thing that has changed since working with me?” Here’s what they told me… [insert statements from clients]

 

Mention a Specific Number 

 

• Our members walk an average of [number] steps per day.
• We’ve helped our clients save a grand total of [number] dollars. That’s an average of [number] per person.
• I have served [number] clients since 2010.

 

Use a Percentage 

 

• 90% of our clients achieve [result] within three months."

 

Share a Reason Why Your Clients Choose to Stay

 

• 9 out of 10 customers renew their membership because of [reason].

 

Make a List 

 

• You’ll leave this workshop with [bullet point list of exactly what people will accomplish].

 

Use Before & After Images

 

• Before working with us, Kendra's garage looked like this: [before photo]. Here's what it looks like now: [after photo]

 

Share a Story 

 

• Today, I'm bringing my client Cameron onto the show. When we first met, he was struggling with [situation]. Now, he's in a different place. Let's hear how it happened...

What's the main result that people get from your product, service, program, or whatever you sell? 

What's one way you could express this result more clearly?

xo.

-Alex