Years ago, a colleague inquired about hiring me for a writing project. 

She offers brand identity, creative direction, and graphic design services, wanted to revamp her website, and asked if I could provide copywriting services. 

Her reputation preceded her. I knew her name because I'd heard others rave about her work.

I happily agreed and the project went smoothly. 

A few weeks after we finished up, a card arrived in the mail. I noticed my client's name in the "Sender" section of the envelope and wondered what was inside.

The card had a striking black and white heart (timeless, elegant, and classic) on the front and a few handwritten sentences on the back. It was a “thank you” note. 

She expressed that she appreciated my work and hoped we could stay connected. I was touched and thought to myself, "That is so kind. It's me who ought to be thanking you!"

I pinned the card to the bulletin board above my workspace, where it remained for the next year. I saw that black and white heart every single day. She remained at the top of my mind.

Anytime a colleague asked, “Alex, can you recommend a graphic designer?” I said, “Yes!” and provided her contact information.

I would have recommended her regardless because her work is gorgeous, but having the card pinned to my board ensured that she had permanent real estate in my brain.

I referred numerous clients to her, resulting in thousands of dollars in revenue. I was delighted to do it. She was grateful for the business. Her new clients were thrilled. Win-win-win.

This experience cemented a lesson in my mind:

Simply saying "thank you" can change your week, month, or year, and possibly even the trajectory of your career and life. 

Generating leads, finding clients, and accomplishing goals doesn’t have to be so complicated.

What if we focused on the simple, thoughtful actions that really move the needle?

Send one "thank you" note today. 

Say "thank you" to:

• A recent client or customer.
• A team member who is steady, reliable, and does exactly what they promise to do.
• Someone who makes your personal life better, easier, or more joyful (babysitter, fitness instructor, barista, etc.)
• A friend who lifts your spirits so that you have the energy to accomplish whatever you need to do.

Send a card, email, text, or gift. 

These gestures do not go unnoticed. 

Few people pause their busy days long enough to express a thoughtful, sincere "thank you." Be the one who does. It just might change their life and yours.

-Alex