Hello, friends!

Happy Friday! 

2025 has been a bustling, beautiful year so far.

I've been spending my time writing and editing book manuscripts ... collaborating with wonderful literary agents, clients, and publishers ... and running around after my two-year-old daughter, Nora. 

Currently, Nora is obsessed with the soundtrack from the Disney movie Frozen, very enthusiastic about peanut butter rolled into a tortilla, and quite concerned about crocodiles being in her dark bedroom at night!

I have a few exciting things to share with you.

Here's a round-up...

"What Should I Title My Book?"

Clients often say, "I can't figure out a good title for my book!" So, I created a guide to help. Here it is! 

Use these tips to come up with a great book title—as well as names for products, services, or whatever you're offering to the world.

For the Introverts Out There...

I wrote an article on how I run my business and find clients even though I'm a major introvert, rarely leave my office, and don't use social media. Check it out.

See You In California!

Although I'm highly introverted and generally avoid large conferences, I'm happy to make an exception for one very special event: ROI.

I'm speaking at ROI in a few weeks! This year, it's in Huntington Beach, California. 

A conference for women (particularly women of color) who want to start or grow a business, earn more, invest, and build wealth. The speaker line-up is outstanding and I'm honored to be part of it. 

Check out the ticket options. Use code ALEX to save 20%.

We Did It! 

Congratulations to my client, Selena Soo. Her book, Rich Relationships, hit #10 on the USA Today bestseller list and #3 on The Los Angeles Times nonfiction list. 

To everyone who got the book, or told a friend about it, thank you. It means the world to Selena (and to me). 

If you're enjoying Rich Relationships, would you kindly post a review? This helps new readers discover the book. Selena's goal is to get 100 reviews before June—and she's so close. 

Welcome, New Readers! 

Recently, I got mentioned in Nice News, a daily digest with one million subscribers and Emily In Your Phone, a newsletter from attorney and former U.S. Senate counsel Emily Amick. This was unexpected and quite an honor! 

If you recently discovered my work via Nice News or Emily In Your Phone, welcome, and thank you for being here. 

And if you're new around here and wondering, "Who is this Alex person, anyway?" you can learn more over on my website.

That's all for today! 

I hope your weekend is inspiring and energizing. 

Thank you for being part of my newsletter community. 

-Alex

PS. A few music recommendations...

Lately, I'm listening to Mogli, Arno Elias, Booka Shade, Sabrina Carpenter, and Global Groove constantly.

As I type these words, I'm listening to Bonobo which always gets me into a deep, focused writing groove.