This is what happened...

Published: Tue, 09/19/17

Yesterday, I taught a class about storytelling. Specifically, how to tell a story that inspires people to take action. 

In the class, I shared my personal approach to writing stories. It's actually really simple. It goes:

This is what happened...

[Describe the situation or event that happened.]

This is what I learned...

[Describe the lesson you learned from that experience, the realization you had, the wisdom you gained.]

This is what I urge you to do...

[Leave your audience with a specific call to actionsomething to do, try, practice, or remember.]

That's the exact approach I use with pretty much every story I write. So, how does it look once it's all fleshed out? Here's an example to show you. It's a true story about what happened when I tried to get a book deal earlier this year, and how I almost gave up on the whole thing...

. . . 

This is what happened...

At the beginning of this year, I put together a book proposal for my new project—a collection of true stories about criticism, rejection, and discouragement, and how to get through it. It's called YOU’RE GOING TO SURVIVE.

I emailed my book proposal to my literary agent. She told me she loved it, however, she was retiring from the industry and couldn’t help me. I emailed my proposal to my previous publisher. They said sorry, but they weren't interested. I emailed my proposal to about 20 other agents and publishers. They all said: no, no, no. 

I remember counting each rejection email, one by one. Twenty of them. It was pretty discouraging. Even though I’ve dealt with rejection many times before, it never really gets “fun.” Even if you’re a profoundly positive person, it still stings. Twenty little bee-stings on my heart.

I wondered, “Should I keep trying? Send a few more emails? Will it help? How long is this going to take?” It felt very tempting to quit. I had plenty of other projects tugging at my attention—retreats to lead, clients to work with, newsletters to write. "Maybe I should put this whole book thing on the back burner," I thought. "I can always get back to this later."

And yet, if I did thatif I shoved this book off to the sidelinesI knew I’d feel disappointed in myself. I knew I needed to keep pressing onward, even though it was uncomfortable and a little tedious.

Like a wise friend once told me: 

“When they say ‘no’, don’t give up. Go back in. Keep going back in.”

I decided to go back in. I fired off a couple more emails and newsletters, too. I made sure that everyone in my community knew, "I've got a new book and I'm looking for a new publisher." 

A few weeks later, a response came out of the blue, which led to a surprising introduction, which led to a phone call, then another, and just like that… I found a new publisher.

Brenda—my contact at the new publishing company—completely loved the book from the moment I described it. “This is an important message,” she told me. “Especially right now, because so many people feel so overwhelmed and discouraged for so many reasons. We’d love to publish your book.”

I couldn’t believe it. Seriously? Just like that? For real??! I hung up the phone, screamed and bounced around my kitchen, gushed to my partner Brandon, then called my mom and dad.

It took about 27 tries before I found a publisher who said, "Yes." I almost gave up after 20 tries. I'm so glad I convinced myself to put in 7 more.

This is what I learned...

Sometimes, it can feel like your goal is so incredibly far away. Like you’ll never, ever get there.

But what if your dream is just 7 tries away? What if you’re closer than you think? What if it's right around the corner, within reach, and you just don't know it yet? 

One more email, one more phone call, one more meeting might change the course of your life.

This is what I urge you to do...

Whatever you're working on right now—creating a book, starting a movement, developing a new product, finding your dream job or dream partner—please don't give up too quickly.

Imagine what might happen if you made 6 or 7 more attempts. Just a little more faith, patience, and persistence. Just one more try. You never know...

One more try could unlock the miracle you’ve been waiting for.

. . . 

If I decided to post this story on my blog, I could delete the headlines that say This is what happened... This is what I learned... This is what I urge you to do. Those phrases aren't necessary. Those are just guidelines to help me structure my story. Once the story has been written out, I can delete those headlines. The story works just fine without them.

Flex your story-muscles! I challenge you to tell a true story this week. Anywhere you want. Tell a story to a client, to your kids around the dinner table, on your blog, or somewhere else.

If you're struggling to organize your thoughts, try using the approach I just shared. Think to yourself: This is what happened... This is what I learned... This is what I urge you to do. Then fill out each of those sections. Telling an inspiring story can be... just that simple.


"If you want to change the world, tell a better story." —​​​​​​​Gail Larsen

Stories create emotions, and emotions are what move people to take action.

Start sprinkling more stories into your conversations, and into your presentations, blog posts, and marketing materials, into everything you're putting out into the world.

Watch what happens.

-Alex

PS. If you'd love to spend a whole day with me learning some new writing, storytelling, and public speaking skills, definitely check out this class: OUT LOUD. Classes are happening soon in three cities: Los Angeles (Saturday, September 30, 2017), New York City (Saturday, October 7, 2017), and Portland, Oregon (Saturday, October 14, 2017). This is a small-group class with about 10 people in each group. Cozy and intimate. We have a few spaces left, so it's not too late to get tickets. 

If you'd love to feel more confident when you're writing, speaking, podcasting, teaching, presenting onstage, or communicating with any kind of audience—large or small—this class is for you.

Also, please note that MY MOM will be there (Mama Franzen in the house!) so you know it's going to be extra-special. I can't wait! 

PPS. I love this mellow, chilled out music playlist. And this one is jazzy, energizing, and great for sailing through the rest of your workday. 

PPPS. Just in case you need one, here is your hug for today...