Quick Tip
You're writing an email or newsletter.
You want to come up with an enticing subject line that will inspire people to open your
message.
What should you say?
There are thousands of ways to craft an exciting subject line. One option is to give it a mysterious feeling.
With a mysterious subject line, you're a little bit vague—on purpose. The goal is to make
the reader think, “Ooh, I’m intrigued! What’s this all about? I want to open this email and find out…”
Examples
Subject: Can you guess what this is?
Subject: Curious?
Subject: Here's one tiny clue...
Subject: Here’s a hint...
Subject: I made something for you.
Subject: I waited all year to announce this.
Subject: It’s back!
Subject: Just for today.
Subject: My latest obsession.
Subject: My top secret project.
Subject: Open this to unwrap your gift.
Subject: Sneak peek.
Subject: Something a little bit different.
Subject: Surprise!
Subject: Which one would you like?
Subject: You asked and here it is...
Subject: You deserve a treat.
Subject: You get to see it first…
Subject: You and me?
Subject: You’ve got to see these photos...
Consider using words like clue, curious, gift, guess, hint, peek, reveal, surprise, and treat.
