Alexandra Franzen

Instructions for a beautiful New Year.

Published: Mon, 01/02/23

Instructions for a beautiful New Year. 1. Turn off your phone. Look up, not down. 2. Delete Facebook. Instead, write a book. 3. Make time for that one…

The most delightful gift guide.

Published: Fri, 12/16/22

One of my greatest joys of 2022 was opening One Idea Books & Gifts. My business partner Lindsey and I co-founded this adorable shop. It’s a brick-and-…

Today is my birthday!

Published: Sat, 12/10/22

Today is my birthday! I am 38 and feeling mighty fine. It has been a major year. There is so much to celebrate. My brick and mortar bookstore is open!…

Welcome to the bookstore!

Published: Thu, 12/08/22

Hello friends. I’m proud to announce the grand opening of One Idea Books and Gifts, the brick and mortar bookstore that I co-founded along with my…

We're opening a bookstore!

Published: Sun, 11/13/22

Hello friends. I'm writing today with joyful news… We're opening a bookstore! Yes, the rumors are true. My business partner and I are opening a brick-…

Don’t give up.

Published: Thu, 10/06/22

Hello, friend. While taking a walk the other day, it hit me: “Whoa. I’ve been self-employed for 12 years.” When I decided to quit my job and go into…

The good kind of busy.

Published: Tue, 09/13/22

Hello friends. How's your September going so far? I'm writing today from a kitchen table with dogs of various sizes snoozing below. In a few days, I'm…

Why I moved to Hawaii.

Published: Sun, 08/07/22

At the end of 2017, my life seemed absolutely perfect. My then-partner and I had just purchased our first home. The business we'd started together—a…

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